A company's overall objective of increasing sales by 9 percent can be translated into marketing objectives such as increasing the average purchase by customers by 5 percent and increasing the number of loyal customers (who purchase goods 12 times a year or more) by 10 percent.

Question

Quizplus · Accepted Answer

Marketing objectives like increasing the average purchase by customers and the number of loyal customers directly support the overall objective of increasing sales, as they focus on both expanding the customer base and encouraging existing customers to spend more, contributing to the overall sales growth target.

A Company's Overall Objective of Increasing Sales by 9 Percent