A retailer with a strong differential advantage can attract customers from greater distances than a retailer with a "me-too" philosophy.

Question

Quizplus · Accepted Answer

A retailer with a strong differential advantage offers unique products, services, or shopping experiences that are not available elsewhere, making it more appealing for customers to travel further distances compared to a retailer that simply mimics others without distinct offerings.

A Retailer with a Strong Differential Advantage Can Attract Customers