Because of a firm's corporate culture, product managers may have to avoid risky ventures and concentrate on products that have higher potential in the short term.

Question

Quizplus · Accepted Answer

Corporate culture can significantly influence decision-making processes within a firm, including the tendency to prioritize short-term gains over potentially riskier, long-term ventures. This can lead managers to focus on products that promise immediate returns rather than those that are more innovative but uncertain.

Because of a Firm's Corporate Culture, Product Managers May Have