A firm realizes that both domestic and international consumers are important segments, with each requiring a separate marketing plan. The most appropriate marketing organization for this firm is functional.

Question

Quizplus · Accepted Answer

The most appropriate marketing organization for a firm that recognizes the need for separate marketing plans for domestic and international consumers is a global or international marketing organization, not a functional organization. This structure allows for specialization and focus on the distinct needs of each market segment.

A Firm Realizes That Both Domestic and International Consumers Are