Franchising illustrates the concept that one marketing performer generally does not undertake all marketing functions.

Question

Quizplus · Accepted Answer

Franchising allows for the distribution of marketing functions between the franchisor, who establishes the brand and business model, and the franchisee, who undertakes local marketing, sales, and operations, thus illustrating the division of marketing functions among different parties.

Franchising Illustrates the Concept That One Marketing Performer Generally Does