Which of the Following Statements Is True Concerning Firms' Involvement

Which of the following statements is true concerning firms' involvement in corporate social responsibility initiatives?

A) Research indicates that a firm's involvement in corporate social responsibility initiatives will always improve the firm's profitability.
B) Firms that are involved in corporate social responsibility initiatives should also involve themselves in contentious social issues.
C) Firms that openly practice corporate social responsibility initiatives should be careful to avoid social issues that may be viewed as contentious.
D) Research indicates that a firm's involvement in corporate social responsibility initiatives will generally have a detrimental effect on the bottom line.