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Deepika Is the Chief Marketing Officer (CMO) at a Consumer

Question 64

Multiple Choice

Deepika is the chief marketing officer (CMO) at a consumer products firm. Reporting to her is Evan, the director of advertising. Deepika discovers that over the last three years, Evan has been accepting money from vendors in exchange for contract awards. Based on this information alone, which one of the following statements is your best recommendation for moving forward?


A) Evan should be terminated. To lead the repair, the company should hire a replacement director with a strong reputation and track record for ethical behavior.
B) Evan should be terminated. Deepika should step in as temporary director of advertising to lead the repair.
C) Evan should be retrained on the process of contract bidding and awarding. While he does so, Deepika should step in as temporary director of advertising to lead the repair.
D) Deepika should be terminated. To lead the repair, the company should hire a replacement CMO with a strong reputation and track record for ethical behavior.

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