Brand loyalty exists when consumers have a preference for the products of established companies.

Question

Quizplus · Accepted Answer

Brand loyalty refers to a consumer's preference for products offered by a particular brand or company. This implies that they are not likely to switch to alternatives, even if they are cheaper or offer similar benefits. Therefore, the statement that brand loyalty exists when consumers have a preference for established companies is true.

Brand Loyalty Exists When Consumers Have a Preference for the Products