Rivalry refers to the competitive struggle between companies in an industry to gain market share from each other.
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Q12: The risk of entry by potential competitors
Q13: Potential competitors are companies that are currently
Q14: A consolidated industry is dominated by a
Q15: Brand loyalty exists when consumers have a
Q16: A fragmented industry consists of a small
Q18: Fixed costs refer to the costs that
Q19: Historically, government regulation has constituted a minor
Q20: Many fragmented industries are characterized by low
Q21: As an industry enters the shakeout stage,
Q22: Growth in an embryonic industry is slow
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