Merck, Eli Lilly, and Pfizer are examples of?
A) a generic drug strategic group.
B) companies which manufacture low-cost drugs.
C) companies with low R&D spending
D) a proprietary strategic group pursuing a high-risk, high-return strategy.
E) unsuccessful patent monopolies.

Question

Quizplus · Accepted Answer

Merck, Eli Lilly, and Pfizer are all major players in the pharmaceutical industry and are known for pursuing a proprietary strategic approach, which involves investing heavily in research and development to bring new, innovative drugs to market. This strategy is high risk, but also has the potential for high returns through the creation of new patent-protected drugs.

Merck, Eli Lilly, and Pfizer Are Examples Of