Walmart, Kmart, Target, Costco and Fred Meyer are examples of
A) companies in a proprietary group.
B) companies with the same rate of return.
C) companies which move between strategic groups.
D) a group of companies characterized as discounters within a strategic group.
E) companies which share competitive forces.

Question

Quizplus · Accepted Answer

Walmart, Kmart, Target, Costco and Fred Meyer are all part of a group of companies characterized as discounters within a strategic group. They offer similar products at low prices, which sets them apart from other retailers in their strategic group.

Walmart, Kmart, Target, Costco and Fred Meyer Are Examples of