Which of the following is not part of the positioning strategy that a company adopts for a product?
A) price
B) product features
C) focus groups
D) advertising
E) promotion

Question

Quizplus · Accepted Answer

Focus groups are a research technique used to gather feedback and insights from potential customers. While they can inform a company's positioning strategy, they are not a component of the actual strategy itself. The other options listed (price, product features, advertising, and promotion) are all key elements of positioning strategy.

Which of the Following Is Not Part of the Positioning