A producer of commodity steel should pursue which of the following generic competitive strategies?
A) Growth
B) Cost leadership
C) Focus
D) Differentiation
E) Profit

Question

Quizplus · Accepted Answer

Since the producer is making commodity steel, which is a standardized product, they should pursue a cost leadership strategy to keep their prices low and competitive with other producers in the market. This will allow them to maintain their market share and profitability despite fluctuations in demand.

A Producer of Commodity Steel Should Pursue Which of the Following