Which of the following industries offers the least opportunity for product differentiation and market segmentation?
A) Oil and gas
B) Clothing
C) Building supplies
D) Home electronics
E) Computers

Question

Quizplus · Accepted Answer

The oil and gas industry offers the least opportunity for product differentiation and market segmentation as the products are largely homogeneous and standardized. While companies may differ in their extraction and production methods, the end products are largely the same and do not vary significantly in quality or features. Additionally, the market for oil and gas is largely global and standardized, making it difficult for companies to segment based on geography or demographics.

Which of the Following Industries Offers the Least Opportunity for Product