A true cost leader has a __________ level of product differentiation and __________ market segmentation.
A) high; low
B) low; high
C) low; low
D) high; high
E) variable; variable

Question

Quizplus · Accepted Answer

A true cost leader typically focuses on minimizing costs and often achieves this by offering standardized products with little differentiation, targeting a broad market. This approach aligns with having a low level of product differentiation and low market segmentation to maximize efficiency and cost savings.

A True Cost Leader Has a __________ Level of Product