A radio station has a distinctive competency in developing new products (shows)and wants to serve the upscale market.Which of the following is the most appropriate generic strategy for this company?
A) Cost leadership
B) Differentiation
C) Both cost leadership and differentiation
D) Focused low-cost approach
E) Focused differentiation approach

Question

Quizplus · Accepted Answer

A focused differentiation approach is most appropriate as it targets a specific upscale market segment by offering unique and high-quality shows, leveraging the station's competency in developing new products.

A Radio Station Has a Distinctive Competency in Developing New