A producer of commodity steel should pursue which of the following generic competitive strategies?
A) Growth
B) Differentiation
C) Focus
D) Cost leadership
E) Profit

Question

Quizplus · Accepted Answer

A producer of commodity steel, which is a low-priced, standardized product, should pursue the cost leadership strategy to remain competitive. This strategy focuses on achieving the lowest possible cost for production, which allows the company to price its product lower than competitors and still generate a profit. This type of strategy is appropriate for businesses in commodity industries where there is intense competition and little differentiation between products.

A Producer of Commodity Steel Should Pursue Which of the Following