Ryanair,based in Dublin,Ireland,used the cost-leadership business model pioneered by Southwest Airlines in the United States to become a leading player in the European air travel market.

Question

Quizplus · Accepted Answer

The statement is true as Ryanair's business model is based on low cost, no-frills flights, similar to Southwest Airlines' approach in the US.

Ryanair,based in Dublin,Ireland,used the Cost-Leadership Business Model Pioneered by Southwest