An international strategy is appropriate when firms face high cost pressures and low pressures for local responsiveness.

Question

Quizplus · Accepted Answer

An international strategy is more suitable for situations where there are low cost pressures and low pressures for local responsiveness, allowing firms to leverage their home-based core competencies in foreign markets without significant local adaptation. High cost pressures and low local responsiveness pressures typically call for a global standardization strategy.

An International Strategy Is Appropriate When Firms Face High Cost