An international strategy may not be viable in the long term, and to survive, companies that are able to pursue it might ultimately need to shift towards a global standardization strategy.

Question

Quizplus · Accepted Answer

An international strategy focuses on customizing products or services for local markets, which can limit economies of scale and efficiency. Over time, to remain competitive, companies may need to adopt a global standardization strategy, which emphasizes producing standardized products for all markets to achieve higher efficiency and lower costs.

An International Strategy May Not Be Viable in the Long