A firm is more likely to be portrayed in a positive light by the media during a crisis if its MPR professionals provide reliable and up to date information to connectors.

Question

Quizplus · Accepted Answer

Providing reliable and up-to-date information to connectors (such as journalists and influencers) during a crisis helps in managing the narrative, thereby increasing the likelihood of the firm being portrayed in a positive light by the media.

A Firm Is More Likely to Be Portrayed in a Positive