Tylenol's poorly implemented crisis communications plan significantly harmed the image and profit of the firm in 1982, and the firm has only regained the trust of consumers in the last few years.

Question

Quizplus · Accepted Answer

The crisis communications plan implemented by Tylenol (Johnson & Johnson) in 1982 is widely regarded as an exemplary response to a crisis. The company immediately recalled products, communicated openly with the public, and introduced tamper-proof packaging, which helped them quickly regain consumer trust and market share.

Tylenol's Poorly Implemented Crisis Communications Plan Significantly Harmed the Image