It is especially important to marketing professionals that articles written by a firm's experts include bylines so that the ________.
A) expert receives a commission
B) author's biographical data is clear
C) ethics of the article cannot be debated
D) name of the firm is sufficiently promoted
E) firm gives appropriate credit to the expert

Question

Quizplus · Accepted Answer

Bylines help in promoting the name of the firm by associating the expertise and credibility of the author with the company, enhancing the firm's reputation and visibility.

It Is Especially Important to Marketing Professionals That Articles Written