Help-A-Reporter was developed by Peter Shankman to ________.
A) link reporters with experts through a fee-based electronic newsletter service
B) initiate working relationships between subject matter experts and journalists
C) establish the need for source filing in a firm's marketing and public relations departments
D) merge source filing with a firm's blogs and podcasts about subject matter experts
E) generate a profit by connecting experts with reporters through a social media platform

Question

Quizplus · Accepted Answer

Help-A-Reporter (HARO) was developed by Peter Shankman with the primary goal of initiating working relationships between subject matter experts and journalists, providing a platform for journalists to find the expertise needed for their stories and for experts to gain media exposure.

Help-A-Reporter Was Developed by Peter Shankman to ________