What should be the first step for a marketer upon finding out that one of the Falcon's Lair owners will be interviewed for a magazine article?
A) prepare the executive with facts and statistics
B) write a new backgrounder about the executive
C) post the issue's release date on the firm's Web site
D) schedule the executive to practice answering questions
E) ask the connector to clarify the purpose of the interview

Question

Quizplus · Accepted Answer

Asking the connector to clarify the purpose of the interview is crucial for understanding the context and preparing appropriately. This information guides the subsequent steps in preparing the executive for the interview.

What Should Be the First Step for a Marketer Upon