What is the primary MPR purpose for a firm that sponsors a local marathon and requires employees to serve as volunteers at the event?
A) raising national interest in the local community
B) providing media kits and takeaways to race participants
C) testing the firm's new marketing campaign
D) promoting healthy lifestyles choices within the community
E) establishing personal contact between the firm and the community

Question

Quizplus · Accepted Answer

The primary purpose of sponsoring a local marathon and having employees volunteer is to establish personal contact and build relationships with the community, enhancing the firm's local presence and goodwill.

What Is the Primary MPR Purpose for a Firm That