Which of the following is a distinguishing characteristic of an MPR event?
A) A firm attempts to interact with event participants.
B) Proceeds of the event are donated to charitable groups.
C) A firm places its logo in prominent locations at the event.
D) A third-party event planner organizes the event's activities.
E) An organization provides money to cover event costs.

Question

Quizplus · Accepted Answer

An MPR (Marketing Public Relations) event is characterized by a firm's attempt to interact with event participants to build relationships and enhance its brand image.

Which of the Following Is a Distinguishing Characteristic of an MPR