The purpose of the ________ in a press release is to grab the reader's attention and encourage further reading.
A) label
B) embargo
C) headline
D) boilerplate
E) backgrounder
Correct Answer:
Verified
Q28: A non-persuasive form of a press release
Q29: Which of the following is a heading
Q30: According to the standard format used by
Q31: Which of the following describes the purpose
Q32: Which of the following elements will most
Q34: The primary purpose of the lead in
Q35: The information in the body of a
Q36: Which of the following is a characteristic
Q37: A publicity device created by an organization
Q38: According to the Center for Media and
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