The Primary Purpose of the Lead in a Press Release

The primary purpose of the lead in a press release is to ________.

A) establish the intense tone of a written piece and gain emotional appeal
B) show a reporter why the information is relevant to a specific audience
C) explain where a connector can find additional information about a story
D) provide extensive details to a connector in the inverted pyramid format
E) summarize the main arguments of the written piece in a brief phrase