Selecting connector types is the first part of the media list creation process.
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Q39: Because a connector list is not a
Q40: Marketers may wish to create campaign-specific connector
Q41: Not all connectors are appropriate channels for
Q42: More people turn to radio when they
Q43: Short stories that provide health information or
Q45: The manner in which a journalist reports
Q46: The easiest way companies can find appropriate
Q47: Relying on colleagues and customers to identify
Q48: The media kits generally used in advertising
Q49: Most auditing companies do not provide behavioral
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