Marketers may wish to create campaign-specific connector lists, since a campaign message
A) will either use media connectors or non-media connectors, but never both.
B) has to appeal to all audiences all the time.
C) may be extremely focused.
D) is only effective when it is consumer-generated.
E) should only be disseminated one outlet at a time.

Question

Quizplus · Accepted Answer

Campaign messages may be extremely focused, targeting specific audiences or objectives, which is why marketers might create campaign-specific connector lists to ensure the message is effectively communicated to the intended audience. Choices A, B, D, and E do not accurately reflect the strategic considerations in creating connector lists for marketing campaigns.

Marketers May Wish to Create Campaign-Specific Connector Lists, Since a Campaign