The number of times a member of a target market is exposed to a medium in a given span of time is commonly known as
A) reach.
B) frequency.
C) continuity.
D) return on investment.
E) syndication.

Question

Quizplus · Accepted Answer

Frequency refers to how often a target audience is exposed to a media message within a specific period. It's a key metric in advertising and marketing to measure the repetition of an ad's exposure to the audience.

The Number of Times a Member of a Target Market