The more thorough a media list is, the
A) longer it will be.
B) less a firm will need to rely on public relations.
C) more effective it will be.
D) more advertising a company will conduct.
E) easier it will be for investors to provide feedback to management.
Correct Answer:
Verified
Q30: Because non-media connectors have smaller audiences than
Q31: PR databases and directories are
A) generally non-proprietary
Q32: Databases make the creation and management of
Q33: A connector list is not considered complete
Q34: Crafting a complete connector list helps marketers
Q36: Which of the following assertions is NOT
Q37: The media refer to _ as the
Q38: The number of times a member of
Q39: Because a connector list is not a
Q40: Marketers may wish to create campaign-specific connector
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