Because non-media connectors have smaller audiences than traditional media outlets,
A) consumers remember products advertised via these connectors better than through conventional outlets.
B) it is easier to measure ROI when using non-media connectors to promote a product.
C) public relations practitioners usually do not consider them valuable to their marketing plans.
D) MPR professionals usually have to make more of an effort to learn about these channels.
E) MPR professionals include them in strategies focused on local or regional products sold by small businesses.

Question

Quizplus · Accepted Answer

MPR professionals need to make more of an effort to learn about non-media connectors because they have smaller audiences and are less mainstream, requiring more targeted and specific strategies to effectively utilize them in marketing plans.

Because Non-Media Connectors Have Smaller Audiences Than Traditional Media Outlets