PR databases and directories are
A) generally non-proprietary and available free of charge for wide public distribution.
B) used by PR agencies to identify potential new employees.
C) used by media firms to align advertising rates with current market value for time and space.
D) online tools that help bloggers and social network sites enlist subscribers.
E) resources that can assist MPR professionals build their connector lists.

Question

Quizplus · Accepted Answer

PR databases and directories are resources that assist MPR (Marketing Public Relations) professionals in building their connector lists, which are essential for identifying and reaching out to media contacts and influencers.

PR Databases and Directories Are