Databases make the creation and management of a useful connector list easier, but they
A) cannot replace cold calling.
B) make the use of MPR cost-prohibitive.
C) increase the likelihood that a firm will require a media audit.
D) are not a substitute for critical thinking.
E) reduce the effectiveness of a company's conventional advertising campaigns.

Question

Quizplus · Accepted Answer

Databases are not a substitute for critical thinking because they cannot replace the human ability to analyze and interpret data.

Databases Make the Creation and Management of a Useful Connector