Audit reports that are compiled for advertising purposes are
A) equally useful for MPR.
B) unreliable when used for MPR.
C) read thoroughly by financial analysts.
D) submitted to the SEC for verification.
E) usually ignored by major advertising agencies.
Correct Answer:
Verified
Q23: In addition to providing a better understanding
Q24: The audience data presented by a particular
Q25: MPR professionals rely on third-party media audits
Q26: Services such as Nielsen Media Research that
Q27: In addition to demographic information, some auditing
Q29: Non-media connectors
A) are the same as media
Q30: Because non-media connectors have smaller audiences than
Q31: PR databases and directories are
A) generally non-proprietary
Q32: Databases make the creation and management of
Q33: A connector list is not considered complete
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