In addition to demographic information, some auditing services
A) develop advertising and PR campaigns for clients.
B) sell media time and space.
C) provide behavioral and psychographic data.
D) conduct corporate intelligence investigations.
E) provide purchase incentives to consumers.
Correct Answer:
Verified
Q22: A magazine breaking down its readership by
Q23: In addition to providing a better understanding
Q24: The audience data presented by a particular
Q25: MPR professionals rely on third-party media audits
Q26: Services such as Nielsen Media Research that
Q28: Audit reports that are compiled for advertising
Q29: Non-media connectors
A) are the same as media
Q30: Because non-media connectors have smaller audiences than
Q31: PR databases and directories are
A) generally non-proprietary
Q32: Databases make the creation and management of
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