Non-media connectors
A) are the same as media connectors.
B) often escape the view of auditing bureaus.
C) provide marketers with the most accurate audience data.
D) have very little influence on consumer purchase decisions.
E) receive money for influencing public opinion in most cases.

Question

Quizplus · Accepted Answer

Non-media connectors often escape the view of auditing bureaus because they operate outside traditional media channels, making their activities less visible to organizations that monitor and evaluate media performance.

Non-Media Connectors