Services such as Nielsen Media Research that validate audience data are a type of
A) tax accounting firm.
B) quasi-governmental agency.
C) advertising agency.
D) public relations agency.
E) audit bureau.

Question

Quizplus · Accepted Answer

Services like Nielsen Media Research, which validate audience data for advertising and media, are known as audit bureaus. These organizations specialize in verifying the circulation, readership, or audience size claims made by media companies, ensuring accuracy and transparency for advertisers.

Services Such as Nielsen Media Research That Validate Audience Data