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When Consumers Share News Stories with Their Friends

Question 3

Multiple Choice

When consumers share news stories with their friends,


A) 90 percent of them buy the product mentioned in the stories.
B) those friends tend to read less news.
C) most of the friends either do not remember or cannot believe the story.
D) consumers help marketers by passing along media mentions.
E) it is mostly because companies are paying them to be "stealth advertisers."

Correct Answer:

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