Social media platforms primarily serve as a space for individuals and non-media entities to communicate and share content, making them a significant tool for personal and professional communication rather than just a traditional advertising medium.

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Social Media

Question 11

Multiple Choice

Social media

A) can compete dollar-for-dollar with traditional advertising media.
B) are really a platform for non-media connectors to communicate.
C) are a passing fad and rarely taken seriously by MPR professionals.
D) are generally ineffective channels for consumer-generated marketing.
E) have grown the slowest among all new technologies.

Correct Answer: