In 1943, psychologist Abraham Maslow made which of the following suggestions?
A) Advertising has virtually no effect on purchase decisions.
B) Humans fulfill basic needs before satisfying more complex ones.
C) Subliminal marketing messages could get consumers to buy more.
D) Psychological warfare techniques could be used in public relations.
E) Marketing messages work only on consumers who feel good about themselves.

Question

Quizplus · Accepted Answer

Maslow suggested that humans fulfill basic needs (such as food and shelter) before satisfying more complex and higher-level needs, which he outlined in his hierarchy of needs theory.

In 1943, Psychologist Abraham Maslow Made Which of the Following