Organizations are often instrumental in helping consumers to identify their own needs. Marketers refer to this need recognition as
A) consumer potential.
B) customer demographics.
C) customer psychographics.
D) consumer satisfaction.
E) consumer activism.

Question

Quizplus · Accepted Answer

Consumer potential refers to the ability or capacity of consumers to recognize their own needs, often with the help of organizations. This concept is crucial in marketing, as it involves understanding and tapping into what consumers may require or desire, even before they are fully aware of it themselves.

Organizations Are Often Instrumental in Helping Consumers to Identify Their