The measure of how money invested in marketing turns into sales is known as
A) production concept.
B) consumer potential.
C) arenas.
D) return on investment.
E) demographics.

Question

Quizplus · Accepted Answer

Return on investment (ROI) is the measure of how money invested in marketing (or any other investment) turns into sales or profit. It calculates the efficiency of an investment by comparing the gain from an investment relative to its cost.

The Measure of How Money Invested in Marketing Turns into Sales