Companies feel compelled to look for quantifiable marketing techniques because
A) the government is increasing regulation of advertising and public relations.
B) traditional media connectors are largely unreliable.
C) not everything a company does is newsworthy.
D) the effects of communication are not quantifiable.
E) price pressure, global competition, and investor demands are escalating.

Question

Quizplus · Accepted Answer

Companies are driven to seek quantifiable marketing techniques due to escalating price pressure, global competition, and investor demands. These factors necessitate a focus on measurable outcomes to ensure marketing efforts are effective and resources are optimally allocated.

Companies Feel Compelled to Look for Quantifiable Marketing Techniques Because