In what way does MPR enhance personal selling?
A) MPR increases the emphasis on targeted advertising in the mass media.
B) MPR bridges the gap between the seller and the buyer's need for a good or service.
C) Corporate sales forces are now composed mainly of former public relations practitioners.
D) Personal selling is not part of the promotional mix, so MPR provides the marketing tools.
E) MPR experts accompany sales people as they call on prospects.
Correct Answer:
Verified
Q17: Word-of-mouth and consumer-generated marketing
A) have blurred the
Q18: Coupons, point-of-purchase displays, and special distribution deals
Q19: Event marketing, special offers, and publicity stunts
Q20: In what way did MPR enhance Wal-Mart's
Q21: Media mentions and word-of-mouth
A) have generally replaced
Q23: What is the effect of MPR on
Q24: Office Max's "Elf Yourself" campaign is an
Q25: In most cases, MPR starts off a
Q26: A primary goal of a marketing effort
Q27: Some research suggests that advertising and MPR
A)
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