A good positioning statement should help marketers
A) find the best distribution channels for their products.
B) conduct effective interviews of new sales personnel.
C) understand what consumers think and will learn about their products.
D) determine which department public relations reports to in an organization.
E) avoid using promotion to sell their products.
Correct Answer:
Verified
Q25: In most cases, MPR starts off a
Q26: A primary goal of a marketing effort
Q27: Some research suggests that advertising and MPR
A)
Q28: Advertising and MPR efforts tend to work
Q29: Positioning can be interpreted as
A) the location
Q31: The classical model refers to
A) the way
Q32: In MPR, marketers refer to the media
Q33: Gatekeeping mostly involves which of the following?
A)
Q34: The medium through which a consumer receives
Q35: Which of the following stated, "The medium
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