The Medium Through Which a Consumer Receives a Message Gives

The medium through which a consumer receives a message gives the message its context. As a result,

A) the content of the message is largely unimportant.
B) advertising messages are far more effective than public relations messages.
C) the meaning varies depending upon the channel through which the message is delivered.
D) consumers rarely take price into account during product purchase decisions.
E) the media are not a reliable source of news and information.