The More an Organization Knows About a Media Outlet, the

The more an organization knows about a media outlet, the

A) more successful the organization will be in receiving coverage by that outlet.
B) more likely the organization will purchase advertising time through that outlet.
C) less the organization will have to rely on its public relations staff.
D) less effective the organization will be in cultivating the outlet as a connector.
E) more likely the outlet will ignore communications issuing from the organization.